“Our designer already tested these templates, they’re good to go.”
“I used this same design last week, nothing has changed since then.”
“We sent the email around internally. It looked fine on Sally’s machine.”
We hear these statements all the time and—I’ll let you in on a secret—sometimes catch ourselves saying them, too. But the truth is that every email deserves to be tested—even if you (or someone else) tested the template you’re using yesterday. Email programs and apps are not only capable of breaking your design, but also butchering links, subject lines, images, and more.