Most of my career has been in some sort of customer support. A little less than a decade ago, I moved into the marketing arena. Still in support, I quickly became an expert in email marketing. A new location brought a new job, still in email marketing. Now I work in email deliverability for a marketing agency, and the story stays the same.
I see a LOT of bad marketing.
I’ve created this blog to share some lessons learned in the email marketing field. I’ll also share some of the good, and the bad, that I find on the subject.