Imagine you’ve got this great new feature you’re about to announce to your subscribers.
You know they are going to love it, and you can’t wait to tell them it’s finally here. You draft up the email and everything looks great; you’ve written a compelling subject line, structured the email for scanners and written the perfect CTA.
But when you look at the results, you notice your click-through rate is lower than you’d like and very few people are clicking through to your website to learn about more the new feature and buy your product.
So what went wrong? It could be that the tone of your email wasn’t quite right.
Read this great post, with lots of examples and information, “How Positivity Increased our Email Click-Through Rate by 22%” at the CampaignMonitor Blog