Getting negative comments on social media can feel like an attack on your small business.
After all, you’ve put countless hours and endless energy into your business, so when someone criticizes your hard work in a public forum, it’s only natural to feel upset.
Luckily, negative posts don’t have to be a crisis for your business.
The important thing to remember is that people who post complaints on social media just want to be heard. Ignoring a post will show them and your other fans on social media that you don’t care about their experience.
If you take the time to thoughtfully respond, however, you can take control of the situation and turn negative feedback into a positive experience for your business. In fact, 33 percent of negative reviews turn positive when you respond.