Email designers have long sought to build campaigns for every device. Especially today, when roughly half of all email opens happen on mobile devices, it’s important to design an experience that works well across different form factors. While this used to be a difficult task (and still is for some email clients), recent years have seen a rise in the use of media queries to help make things easier.
But, unless you’ve been mired in the world of web design or on the cutting edge of email development, you may not know what media queries are and why you should use them. Today, we’ll dissect the ever-useful media query and see how it can benefit nearly any email campaign.
Read the whole article, Understanding Media Queries in HTML Email, by Litmus.