It’s hard to argue with fact: customer testimonials are powerful, and positive customer testimonials are the most powerful of all.
The majority of marketers realize the importance of fostering positive customer relationships (and with that, developing an army of brand evangelists), but it’s the smart marketers that are going the extra mile by gathering feedback and displaying it as social proof on their websites. But, before we get too far into our discussion about social proof and the ways in which you can use it, let’s take a step back.
What exactly do we mean by “social proof”? Read more at Pardot.com.